American's love breakfast cereal - in fact, we'll eat it for any meal or snack of the day. Most cereals are fortified with vitamins and minerals and when topped with fruit and milk, you're pretty much eating a well-balanced meal from a single bowl. If you love cereal and would like to help influence the products you see on the grocery store shelves, you can share your opinions through online surveys. Major food manufacturers across the country are eager to hear what consumers like you have to say about their products; what you love, what you crave, and what leaves your taste buds less than pleased. For examples consumer marketing companies such as Lightspeed, administer online surveys on behalf of companies like Kellogg's. In a recent online survey, consumers were polled and the results yielded some useful information for the breakfast food giant. Kellogg's learned that while 44 percent of consumers use milk on their cereal, 8 percent adds juice and 4 percent add ice cream! This ice cream revelation could signal to Kellogg's that they could market their breakfast cereals as a dessert topping. Another interesting finding of the talktofoodlion survey at www talktofoodlion com is the ongoing battle between taste and nutrition. Nearly 75 percent of folks in the 30 - 35 age group reported that taste was the most important factor in a cereal while only 20 percent went for nutritional value. This probably surprised Kellogg's a bit as the stereotype is that kids are the only ones not to care about health benefits. Based on the way the 400 people in this breakfast food survey responded had an influence on the way breakfast cereal was marketed and developed at Kellogg's. You can let your tastes be known by signing up to take surveys on the breakfast cereal topic. Often, there will be opportunities for children (with parent's permission) to also take paid surveys about breakfast cereal and other foods.

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